In March of 2007 we changed our focus from front end marketing strategies to focus on delivering amazing results for our clients using our proven backend methods. Our mission is simple; to create customized backend marketing strategies that kick in where traditional marketers stop, exploding our client’s business growth.  We convert more of our clients leads into paying customers adding thousands to their monthly bottom-line.

Our ideal client is one who understands marketing and has an advertising budget.  We design a custom backend system that capitalizes on their current marketing efforts that track and measure everything allowing owners to make better front end marketing decisions.   A custom streamlined funnel that nurtures leads converting them from  cold prospects into hot leads that is ready to buy.


Meet Our Lead Strategists

Jac Simon “Copywriting and Advertising Design is Jac’s Passion– I just LOVE to write and communicate!” Jac posses over 22 years of marketing, copywriting and design experience working for a national fortune 500 company.  His specific areas of expertise include direct response copywriting, e-commerce and Internet marketing, website development and social marketing strategies. Jon oversees our team of direct response copywriters, delivering adverts that are not only beautifully designed but that are written to get prospects to stop, read  take action ad buy.  Jac holds a Bachelors degree in Business from The University of Houston.





Cassandra Segoviano, AKA The Rainmaker “Most small businesses are in a fight for their life, savvy owners understand that they need to advertise, they hire SEO consultants, run pay-per-click campaigns, they advertise on radio and TV, some even send direct mail.  Traditional markerters and consultants  focus on generating leads, leaving the owner with no real way to manage those leads to convert more of them into customers. 

Cassandra leads this elite team of strategists – all phenomenally successful at exploding their client’s sales using proven backend strategies. They are masters at combining the power of off-line media, on-line technology, and automation ,catapulting their clients from just making a living to creating wealth by becoming a small business with Big Impact.

Cassandra brings over 14 years of small business marketing experience. She blends her entrepreneurial experience and corporate background in the online space to provide highly effective backend marketing strategies based on clients specific goals and budget. Graduate – University of Houston – BA – Public Relations / Multimedia Marketing.


Melinda Gonzalez
“I love marketing (especially online), I love small business, bringing them together is my bliss.” Melina has 17 years of marketing experience which 
includes working with small and medium-sized businesses in the service, retail, technology, finance & construction industries. She has a deep seeded passion to help small business solve their pressing marketing dilemmas. Melinda is from North Vancouver and received her degree from The University of Michigan (Ross School of Business).






Our writers and designers

From left to right: Anan, JoAnne, James, Sarah & Beth

Together we are, Alan Pace & Company. If you are like most business owners that advertise, generate leads but lack a proven system to manage your leads and convert a greater percentage into paying customers, and you are looking for cost-efficient, personalized results driven service, please get in touch!